Thursday, 26 November 2009

35: Hard-Fi - Living For The Weekend

Remember that Carling advert with a flock of birds flying across the sky, and then the slogan 'Belong'? How could you possibly forget it? That advert was unavoidable in the autumn and winter of 2006. And it was one of the major reasons why I went off Hard-Fi... they suffered massively from being over-played and 'Living For The Weekend', which soundtracked the advert, was the biggest culprit.

A few years have passed, and now that I'm no longer hearing it every 5 seconds, I've been able to reappraise the song. And it's clear that it is a great tune, with that infectious guitar hook and lyrics which resonated with the daily grind of urban living. The chorus ("Working all the time, work is such a bind, got some money to spend, living for the weekend") seemed to sum up the daily existence of myself and many of my friends.

'Living For The Weekend' was the penultimate track on the Staines group's debut album, 'Stars of CCTV'. I was, for a time, obsessed with that record. I loved the pomp of 'Cash Machine', the indie club floor-filler of 'Tied Up Too Tight', the anthemic 'Hard To Beat' and the mournful ode to society of the album's title track.
I interviewed the band on the day that they received a gold disc for 'Stars of CCTV' and I felt that this was deserved success for a likeable band, with a brash but confident frontman who had written a culturally important album.

Looking back now, I believe my initial assessment remains accurate. Hindsight shows that they weren't able to capitalise on their success, with second album 'Once Upon A Time In The West' generally considered a commercial and critical failure (despite actually topping the album chart in the week of its release). It certainly didn't produce any singles to match the high standards of those on 'Stars of CCTV'. A third album is on the way shortly. But they'll have to go some to match the heights of 'Living For The Weekend'.

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